Zero Gravity
Zero Gravity Business Principle # 5: Responsibility
There was an interesting article last week in HBR from Umair Haque concerning Apple's Achilles' Heel. Umar's point really struck a chord with me.
Umar's focus is on innovation beyond the way we've always done. Not innovation in features or technologies or advanced science. Rather, this innovation is about being responsible in the way we create and deliver new products, new offerings or new worlds.
Apple is, without question, one of the leading innovators in business today. They bring us new ways to access and interact with our digital world.
Yet Apple is stuck in its own form of Gravity, a Gravity that the majority of businesses share. Even with all their innovation and out-of-the-box thinking - Apple hasn't changed the way they design, create and manufacture products. You can read the details in Umar's article, I won't repeat them here.
This is a great example of a Zero Gravity Business Principle:
Measurement of success includes a focus on responsibility and sustainablility.
We can no longer focus on profits alone as the single measurement of business success. Nor can we focus on growthat the expense of our responsibilities to other people and our planet. We've all seen where that leads - just look at the financial sector, the Gulf Oil Spill and the challenges facing our environment and resources for the future. And let's not forget the human factor (or lack of) we all see with offshore manufacturing facilities that don't share the US focus on human rights and just plain civility.
As we seek to ditch the Gravity inherent in our own business thinking, I think it's time we also take a hard look at the status quos we hold so dear concerning profit and success.
If we make a huge profit yet destroy our natural resources - is that really success?
If we grow our businesses at the cost of human suffering, is that the kind of growth we want?
I think we need to change the way we define success - in business and our personal lives. Our old definitions create some of the biggest and most dangerous Gravity around.
About the Author
Rebel Brown consistently challenges the status quo whether it be in her personal life, or to deliver optimum solutions and high velocity growth for her clients and readers. She combines the lessons learned from over 20 years as a global Corporate Strategy, Launch and Turnaround Expert, along with the strategic expertise, tactical savvy, leadership and motivational skills needed to get the job done.
Check out Rebel's new business book, Defy Gravity, where she shares proven strategies and tactics for growing your business even in a down economy.
David Archuleta - Zero Gravity [NEW]
 |
 Zero Gravity Chairs Case Of 2 Green Lounge Patio Chairs Outdoor Yard Beach New $99.95 Time Remaining: 21d 10h 51m Buy It Now for only: $99.95 Buy It Now |
 Zero Gravity Ciamillo Zero Gravity Ti Black Retail 345 $200.00 (12 Bids) Time Remaining: 7h 59m |
 Zero Gravity Carbon Gravitas Brake Set SUPER LIGHT $321.00 (23 Bids) Time Remaining: 2d 21h 36m |
 Zero Gravity Chairs Case Of 2 Black Lounge Patio Chairs Outdoor Yard Beach New $99.95 Time Remaining: 21d 10h 53m Buy It Now for only: $99.95 Buy It Now |
 Zero Gravity brake set with SwissStop pads $102.50 (7 Bids) Time Remaining: 3d 16h |
 NEW 2012 Zero Gravity GSL Brakes Ciamillo Cycling FR Road Brake Calipers in Box $299.99 Time Remaining: 2d 16h 33m Buy It Now for only: $349.99 Buy It Now |
 Excellent Ciamillo Zero Gravity Zero G Ti Brakeset with Swiss Stop Pads $225.00 Time Remaining: 29d 1h 24m Buy It Now for only: $225.00 Buy It Now |
 NEW Zero Gravity Gravitas SL Brakes Ciamillo Cycling Carbon Road Brake Calipers $599.99 Time Remaining: 4d 5h 21m Buy It Now for only: $699.99 Buy It Now |
 Zero Gravity Chair 100 Comfort $49.99 Time Remaining: 26d 12h 9m Buy It Now for only: $49.99 Buy It Now |
 New Zero Gravity Lounge Chair Foldable Outdoor Patio Garden Recliner Patio Green $31.70 (10 Bids) Time Remaining: 3d 16h 42m |
 New Folding Zero Gravity Lounge Chair Outdoor Patio Pool Garden Recliner Patio $34.00 (14 Bids) Time Remaining: 3d 20h 41m |
 New Zero Gravity Chair Folding Recliner Outdoor Lounge Chairs Patio Pool Grey $54.99 Time Remaining: 26d 22h 12m Buy It Now for only: $54.99 Buy It Now |
 New Zero Gravity Chair Folding Recliner Outdoor Lounge Chairs Patio Pool Grey $15.51 (4 Bids) Time Remaining: 3d 18h 24m |
 ZERO GRAVITY TOUR WINDSCREEN SMOKE YAMAHA FZ1 01 05 $91.36 Time Remaining: 22d 11h 53m Buy It Now for only: $91.36 Buy It Now |
 New Zero Gravity Chair Folding Recliner Outdoor Lounge Chairs Patio Pool Grey $21.55 (10 Bids) Time Remaining: 2d 12h 15m |
 Zero Gravity Chairs Case Of 2 Black Lounge Patio Chairs Outdoor Yard Beach New $99.95 Time Remaining: 10h 55m Buy It Now for only: $109.95 Buy It Now |
 Zero Gravity Chair Recliner Lounger Outdoor Patio Anti $79.99 Time Remaining: 2d 12h 27m Buy It Now for only: $79.99 Buy It Now |
 New Orange Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $7.16 (7 Bids) Time Remaining: 4d 12h 1m |
 Fisher Zero Gravity Pen ST Space Tec Retractable Pen $8.50 Time Remaining: 23d 17h 28m Buy It Now for only: $8.50 Buy It Now |
 Gray Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor Garden $43.00 (18 Bids) Time Remaining: 10h 33m |
 New Green Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $0.99 (1 Bid) Time Remaining: 4d 17h 48m |
 5 NEW Sebastian Shaper Zero Gravity Hairspray Lot $11.99 Time Remaining: 2d 7h 28m Buy It Now for only: $11.99 Buy It Now |
 New Zero Gravity Lounge chair folding recliner garden Patio Pool Chair Black $31.05 (11 Bids) Time Remaining: 1d 18h 4m |
 New Zero Gravity Chair Folding Recliner Outdoor Lounge Chairs Patio Pool Black $54.99 Time Remaining: 26d 17h 24m Buy It Now for only: $54.99 Buy It Now |
 Gray Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor Garden $31.30 (13 Bids) Time Remaining: 2d 17h 42m |
 VIBRAVOID GRAVITY ZERO NEW STUDIO LP 1STPRESS onBLUE VINYL OUT OF PRINT ALREADY $19.92 (2 Bids) Time Remaining: 1d 6h 43m |
 New Green Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $59.99 Time Remaining: 23d 19h 4m Buy It Now for only: $59.99 Buy It Now |
 New Green Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $22.20 (7 Bids) Time Remaining: 3d 17h 48m |
 New Folding Zero Gravity Lounge Chair Outdoor Patio Pool Garden Recliner Patio $48.00 (10 Bids) Time Remaining: 17h 51m |
 AIR KICKS Anti Gravity BOOTS BY GEOSPACE YOUTH SMALL ADULT ZERO IMPACT WORKOUT $79.99 Time Remaining: 29d 11h Buy It Now for only: $79.99 Buy It Now |
 New Orange Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $45.50 (13 Bids) Time Remaining: 17h 43m |
 Zero Gravity Chair Recliner Lounger Outdoor Patio Anti $39.99 Time Remaining: 13d 12h 45m Buy It Now for only: $39.99 Buy It Now |
 New Zero Gravity Lounge chair folding recliner garden Patio Pool Chair Black $11.05 (2 Bids) Time Remaining: 4d 17h 28m |
 New Zero Gravity Lounge Chair Foldable Outdoor Patio Garden Recliner Patio Green $32.50 (15 Bids) Time Remaining: 1d 18h 4m |
 Anti Zero Gravity Chair Replacement Repair Elastic Bungee Cords Black $10.99 Time Remaining: 26d 7h 52m Buy It Now for only: $10.99 Buy It Now |
 Zero Gravity Chairs Case Of 2 Green Lounge Patio Chairs Outdoor Yard Beach New $99.95 Time Remaining: 17h 1m Buy It Now for only: $109.95 Buy It Now |
 2011 11 2012 12 Kawasaki Ninja 1000 Zero Gravity Double Bubble Windscreen $89.99 Time Remaining: 8d 21h 32m Buy It Now for only: $89.99 Buy It Now |
 automatic zero gravity Massage Chair Casada price offer $3,127.48 Time Remaining: 2d 12h 3m |
 New Zero Gravity Lounge Chair Foldable Outdoor Patio Garden Recliner Patio Grey $31.30 (14 Bids) Time Remaining: 2d 17h 16m |
 270G WHITE TRP R950 Road Brake Zero Gravity CARBON SWISS STOP $299.95 Time Remaining: 27d 19h 27m Buy It Now for only: $299.95 Buy It Now |
 Sonic Riders Zero Gravity Wii Game Nintendo Complete $4.38 (6 Bids) Time Remaining: 17h 20m |
 NEW Zero Gravity DISC GOLF BAG w SPEAKERS Shoulder Strap Disc Divider music $29.95 Time Remaining: 20d 12h 15m Buy It Now for only: $29.95 Buy It Now |
 New Folding Zero Gravity Lounge Chair Outdoor Patio Pool Garden Recliner Patio $33.00 (8 Bids) Time Remaining: 2d 17h 3m |
 New Zero Gravity Chair Folding Recliner Outdoor Lounge Chairs Patio Pool Black $30.00 (10 Bids) Time Remaining: 1d 18h 19m |
 2010602 Zero Gravity Windscreen Suzuki GSXR 600 01 03 750 00 03 1000 01 02 $24.99 Time Remaining: 9d 13h 50m Buy It Now for only: $24.99 Buy It Now |
 New Green Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $41.00 (15 Bids) Time Remaining: 1d 12h 14m |
 B2XFB 198420 New Guide Gear Zero Gravity Lounger $49.97 Time Remaining: 6d 8h 25m Buy It Now for only: $49.97 Buy It Now |
 New Zero Gravity Lounge chair folding recliner garden Patio Pool Chair Black $30.30 (10 Bids) Time Remaining: 2d 18h 2m |
 New Orange Zero Gravity Chair Folding Recliner Patio Pool Lounge Chairs Outdoor $41.00 (19 Bids) Time Remaining: 2d 12h 13m |
 New Zero Gravity Dark Smoke Windscreen Honda CBR 600 RR 07 08 09 10 11 $82.02 Time Remaining: 17d 15h 17m Buy It Now for only: $82.02 Buy It Now |
 Zero Gravity Chairs Case Of 2 Green Lounge Patio Chairs Outdoor Yard Beach New $99.95 Time Remaining: 1d 17h 2m Buy It Now for only: $109.95 Buy It Now |
 Caravan Canopy Zero Gravity Reclining Chair with Adjustable Headrest, Beige List Price: Sale Price: $61.38 You save: $18.61 (23%)  Eligible for free shipping!Availability: Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item. See Reviews For This Product DescriptionThe Caravan Canopy Zero Gravity Chair is the ideal chair for both indoor and outdoor relaxation. Capable of holding up to 300 lbs., and equipped with an adjustable headrest and long lasting outdoor fabric, this chair will prove to be very useful in countless situations.  |
 Extra Wider Brown Zero Gravity Chair List Price: Sale Price: $79.99 You save: $119.01 (60%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionIf you are looking for a relaxing lounge chair that eases away the tension in your back, our zero gravity patio chairs are just what you need. Modeled after the NASA-recognized zero gravity position, as the position is naturally assumed by astronauts in space, our newly enhanced recliner leans further back and locks into position, reducing pressure on your spine, relieving muscle tension, and improving circulation... |
 New Case of (2) Black Zero Gravity Chairs Recliner Lounge Patio Chairs Folding Sale Price: $64.95 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionYou are viewing an auction for a Brand New Case of (2) Zero Gravity Lounge Chairs. Zerogravity chairs are designed with comfort in mind that that they're widely used not only as camping, patio and pool furniture, but in beauty salons and reflexology offices all acrossthe world... |
 New Case of (2) Green Zero Gravity Chairs Recliner Lounge Patio Chairs Folding Sale Price: $64.95 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionYou are viewing a Brand New Case of (2) Zero Gravity Lounge Chairs. Zero gravity chairs are designed with comfort in mind that and they're widely used not only as camping, patio and pool furniture, but in beauty salons and reflexology offices all across the world... |
 Strathwood Anti-Gravity Adjustable Recliner Chair, Dark Brown with Champagne Frame List Price: Sale Price: $64.99 You save: $34.01 (34%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product |
 Zevro MSR1400 Zero Gravity Magnetic Spice Rack with 12 Canisters List Price: Sale Price: $43.80 You save: $21.20 (33%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionZevro's Zero Gravity 14-Piece Magnetic Spice Rack features unique space-saving design to keep spices close at hand but out of the way.Set includes 12 spice canisters and 1 metal shelf. Also includes spice label stickers and mounting hardware... |
 Deluxe Hawaiian Shark Tooth Necklace - Large Sale Price: $11.95 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionDeluxe Hawaiian Shark Tooth Necklace - Large |
 Zero Gravity Sidewalk Crack Bi-Fold Wallet Sale Price: $18.50 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionThis bi-fold wallet features a sidewalk crack image. Interior includes card slots, a clear ID display and a billfold. |
 Zero Gravity Chair OVERSIZED with Canopy , Multi Position Sale Price: $119.99 Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionOver sized recliner .Extra wide seat, Holds up to 300 lbs. Multi-position zero gravity lounger. Green frame with green fabric. Head rest included and canopy attached. |
 Sebastian Shaper Zero Gravity Hair Spray, 10.6-Ounces Bottle List Price: Sale Price: $8.92 You save: $7.04 (44%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionSebastian Shaper Zero Gravity Hairspray has lightweight, flexible control that defies gravity. It has control so light that you hardly know it's there. Creates touchable, moveable style with flexible hold and a satin finish... |
