Easy Digital
Digital Signage - Digital Signage Media:: Interactivity Enriches Consumer Experience
From iPhones to ATMs and other self-service kiosks, consumers are demonstrating their love affair with touch and interactivity. I recently was having lunch with a friend who excitedly told me he had signed up to be one of the first to buy an Apple iPad. While he liked the prospect of owning a full-color tablet to access and consume all of his favorite media, what he instinctively knew he would love about the gadget is its touch-screen interface. Already an owner of an Apple iPhone, he was well familiar with navigating his device with a simple touch, scanning through menus with the flip of his fingertip against the screen and blowing up a picture to a larger size by touching the screen with the tips of his thumb and forefinger and pulling them apart. Navigating around his new iPad in the same fun way, undoubtedly will feel comfortably familiar. My friend is one of the millions of people around the world who today enjoy the fast, friendly feeling of control made possible through touch and interactivity. Many of these touch-screen devotees were first exposed to the concept of interacting with technology in the form of a computer mouse used to point and click through an interface to complete a desired task. (Thank you Xerox PARC for the concept of a GUI and Stanford Research Institute for the mouse). After years of whetting their appetite for this sort of interactive control over technology, it's easy to see why consumers now have a deep love affair with interactive touch-screen control. Just look around. Touch screens are everywhere. Think about it. You likely are not going to spend more than a day before you encounter touch screen interactivity in the form of an ATM, self service kiosk, MP3 player, GPS navigation device, cell phone or even on TV in CNN's Situation Room or in the movies like "Minority Report." Research firm DisplaySearch has quantified the popularity of touch screens. It released a report in May '09 finding about 220 million touch screens were shipped for use in mobile phones in 2008 -or 16 percent of the mobile phone market. By 2015, the research firm forecasts the penetration rate of touch screens in mobile phones will grow to about 40 percent. And that's only one slice of the interactive, touch-screen pie. I bring this up because I am a big proponent of identifying important trends and positioning oneself to benefit from where that trend is headed. So when it comes to digital signage, professional communicators would do well to consider the potential of digital signage panels to tap into the public's love affair with touch-screen interfaces and add interactivity to their digital signs when appropriate. Consider a large casino or hotel lobby. How much easier and efficient is it for patrons to access and staff to convey way finding information or ballroom event schedules than via interactive digital signs? Simply by automatically tapping into the booking and management software used by the hotel or casino, a digital signage controller can extract the appropriate data and create the right digital signage page before it's required. Thus, when Aunt Martha wants to find out where the chrysanthemum contest is being held, the digital signage controller has already gathered that data from the facility management software, created the page and is ready to display "Ballroom C." Best of all, when interactive control is not required, that same digital sign can mimic a traditional digital sign and playback scheduled media to promote shops, restaurants and other amenities offered by the facility until once again being called into interactive service. Simply by recognizing the public's fascination with interactive touch control, those designing digital signage installations can add interactivity to make any given digital sign more useful to the public and more effective in the eyes of the marketers, advertisers and other professional communicators who intend to use the sign to achieve their goals.
About the Author
David Little is a charter member of the Digital Signage Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.
Digital Photography 1 on 1: Episode 34: Easy Product Photography
 |
 Easy Use Premium Herbal Vaporizer with Digital Display + Grinder + Whip VP100 $29.99 Time Remaining: 18d 20h 36m Buy It Now for only: $29.99 Buy It Now |
 Clearblue Easy Digital Ovulation Test 1 Month Supply to help you get pregnant $12.50 (5 Bids) Time Remaining: 1d 10h 21m |
 Clearblue Easy DIGITAL OVULATION Test 14 Tests $12.50 (16 Bids) Time Remaining: 10h 8m |
 EASY Vape Digital VAPORIZER BRAND NEW IN BOX BLACK $49.95 Time Remaining: 4d 12h 7m Buy It Now for only: $49.95 Buy It Now |
 Clearblue 20 Pack Digital Ovulation Fertility Test Tester Kit Clear Blue Easy $22.50 (1 Bid) Time Remaining: 1d 15h 48m |
 BRAND NEW Easy Vape Digital Herbal Vaporizer 2012 MODEL $45.99 Time Remaining: 4d 5h 37m Buy It Now for only: $45.99 Buy It Now |
 NEW Braun ThermoScan 5 Digital Ear Thermometer Fast Gentle Easy to Use IRT4520 $44.29 (10 Bids) Time Remaining: 1d 8h 18m |
 EASY VAPE DIGITAL EZV 2012 UPDATE VAPORIZER Exotic Brushed Aluminum NEW COLOR $69.85 Time Remaining: 7h 35m Buy It Now for only: $77.95 Buy It Now |
 Easy Find Digital Universal LNBF LNB 01dB new $16.99 Time Remaining: 5d 7h 11m Buy It Now for only: $16.99 Buy It Now |
 Digital Volcano Vaporizer Easy Valve + Bonus $405.00 (20 Bids) Time Remaining: 2d 11h 49m |
 EASY VAPE DIGITAL V2 HYBRID VAPORIZER 2012 MODEL EASY VALVES WHIP MORE RED $114.95 Time Remaining: 26d 11h 17m Buy It Now for only: $114.95 Buy It Now |
 EASY VAPE DIGITAL EZV 2011 UPDATE VAPORIZER LED SCREEN Carbon Fiber Shell NEW $36.01 (8 Bids) Time Remaining: 12h 28m |
 Clearblue Easy DIGITAL OVULATION Test 14 Tests $12.50 (5 Bids) Time Remaining: 1d 10h 25m |
 Kodak EasyShare TOUCH M577 140 MP Digital Camera Black M 577 Easy Share NEW $83.99 Time Remaining: 18d 16h 41m Buy It Now for only: $83.99 Buy It Now |
 New Cyber Gear Digital Photo Frame Keychain Great Gift Easy to Use $0.99 Time Remaining: 8h 9m |
 Easy Use Premium Herbal Vaporizer with Digital display + Grinder + Whip VP50 $33.99 Time Remaining: 19d 9h 21m Buy It Now for only: $33.99 Buy It Now |
 EASY VAPE DIGITAL EZV 2012 UPDATE VAPORIZER Polished Maple Wood NEW COLOR WOW $36.00 (11 Bids) Time Remaining: 1d 10h 21m |
 2012 NEW Easy Vape Digital Five Herbal Vaporizer FULL LED Screen Alarm Clock $49.95 Time Remaining: 10d 16h 10m Buy It Now for only: $49.95 Buy It Now |
 Clearblue Easy DIGITAL OVULATION Test 14 Tests $1.75 (3 Bids) Time Remaining: 2d 10h 8m |
 Tenma Easy Scope 20 Digital Storage Oscilloscope Portable Handheld 72 6646 $199.00 Time Remaining: 17h 33m Buy It Now for only: $499.00 Buy It Now |
 new never use Kodak EASYSHARE M23 142 MP Digital Camera Black 14MP Easy Share $68.99 Time Remaining: 28d 12h 13m Buy It Now for only: $68.99 Buy It Now |
 Easy Vape Digital Vaporizer Color Changing Replacement Whip New in Box WOW $11.45 Time Remaining: 6h 51m Buy It Now for only: $12.95 Buy It Now |
 CLEAN EASY DIGITAL PARAFFIN SPA BRAND NEW $39.99 Time Remaining: 19d 8h 12m Buy It Now for only: $39.99 Buy It Now |
 KODAK EASY SHARE DIGITAL CAMERAS AND PRINTER DOCK SERIES 3 COMES WITH TWO CAMERA $0.99 (1 Bid) Time Remaining: 4d 16h 7m |
 EASY VAPE FIVE DIGITAL VAPORIZER UPDATE WITH LED ALARM CLOCK New in Black $61.95 Time Remaining: 16h 9m |
 new never use Kodak EASYSHARE C1550 16MP Digital Camera Silver Easy Share 16 MP $67.99 Time Remaining: 28d 12h 21m Buy It Now for only: $67.99 Buy It Now |
 Clearblue Easy DIGITAL OVULATION Test 14 Tests $0.99 (1 Bid) Time Remaining: 2d 15h 23m |
 NEW Kodak EASYSHARE Z5010 140 MP Digital Camera Black Easy Share Z 5010 $139.99 Time Remaining: 26d 13h 41m Buy It Now for only: $139.99 Buy It Now |
 Digital Ukulele Tuner Ukelele string tunning Clip mate Compact Easy Use Best NEW $11.99 Time Remaining: 6h 28m Buy It Now for only: $13.99 Buy It Now |
 EASY VAPE DIGITAL V2 HYBRID VAPORIZER 2012 MODEL 3 Speed Fan Easy Valves 5 Bags $117.95 Time Remaining: 2d 7h 25m Buy It Now for only: $134.95 Buy It Now |
 2 Clearblue Easy Digital Pregnancy Test 02 2014 $9.99 Time Remaining: 28d 13h 23m Buy It Now for only: $9.99 Buy It Now |
 EASY VAPE DIGITAL VAPORIZER 2012 Update New and Authentic SILVER $49.95 Time Remaining: 1d 16h 7m Buy It Now for only: $56.95 Buy It Now |
 Farberware Instant Easy Read Digital Thermometer $7.99 Time Remaining: 26d 14h 41m Buy It Now for only: $7.99 Buy It Now |
 Clearblue Easy Digital Ovulation Test 20 Ct NIB 03 2013 $18.99 Time Remaining: 20h 18m Buy It Now for only: $30.00 Buy It Now |
 Easy Use Premium Vap Herbal Vaporizer with Digital display + Grinder + Whip V6S $31.99 Time Remaining: 13d 8h 5m Buy It Now for only: $31.99 Buy It Now |
 Suzanne Somers Easy2Sleep Digital Player $28.37 Time Remaining: 1d 7h 13m |
 Kodak Easy Share P730 Digital Picture Frame 7 Inch Excellent condition $19.99 Time Remaining: 2d 2h 5m |
 New Clearblue Easy Fertility Digital Ovulation Monitor predictor pregnancy $109.99 Time Remaining: 6d 18h 1m Buy It Now for only: $109.99 Buy It Now |
 EASY VAPE DIGITAL EZV 2012 UPDATE VAPORIZER LED SCREEN Carbon Fiber Shell NEW $69.95 Time Remaining: 2d 6h 26m Buy It Now for only: $77.95 Buy It Now |
 EASY DIGI Digital Sound Card Interface PSK RTTY SSTV NBEMS JT 65 HF VHF UH5 $15.95 Time Remaining: 24d 9h 12m Buy It Now for only: $15.95 Buy It Now |
 Kodak Easy Share EX811 Digital Picture Frame NEW $49.99 Time Remaining: 1d 7h 5m |
 EASY VAPE DIGITAL EZV 2012 UPDATE VAPORIZER LED SCREEN Carbon Fiber Shell NEW $69.95 Time Remaining: 2d 9h 5m Buy It Now for only: $77.95 Buy It Now |
 EASY DIGI Digital Sound Card Interface PSK RTTY SSTV NBEMS JT 65 DIY KIT $18.95 Time Remaining: 19d 8h 21m Buy It Now for only: $18.95 Buy It Now |
 EASY VAPE DIGITAL EZV 2012 UPDATE VAPORIZER LED SCREEN Carbon Fiber Shell NEW $59.95 Time Remaining: 2d 7h 16m Buy It Now for only: $79.95 Buy It Now |
 Mini Digital Gem Calculating Gauge Gem Beads Diamond Caliper Easy Grip $44.95 Time Remaining: 13d 6h 52m Buy It Now for only: $44.95 Buy It Now |
 KODAK EASY SHARE Z981 DIGITAL CAMERA 14MP $162.49 (2 Bids) Time Remaining: 7h 3m |
 Clearblue Easy Digital Fertility Monitor PLUS additional Test Sticks $36.00 (2 Bids) Time Remaining: 5d 15h 17m |
 EASY VAPE DIGITAL VAPORIZER BRAND NEW IN THE BOX + 5 EXTRA SCREENS + GRINDER $45.00 Time Remaining: 13d 12h 22m Buy It Now for only: $45.00 Buy It Now |
 EASY VAPE DIGITAL FIVE 2012 VAPORIZER Ceramic Heating Element Black NEW $74.95 Time Remaining: 2d 18h 59m Buy It Now for only: $84.95 Buy It Now |
 Orbit Easy Set Digital Water Hose Timer Automatic Watering Controller 62040 $39.33 Time Remaining: 28d 21h 45m Buy It Now for only: $39.33 Buy It Now |
 Easy Vape Digital Vaporizer Replacement Whip with Ceramic Screen Vapor Red $24.95 Time Remaining: 1d 8h 45m Buy It Now for only: $28.95 Buy It Now |
 No Easy Way Sale Price: $0.89  Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product  |
 Sandisk 4GB Secure Digital SD HC Memory Card (SDSDB-4096, BULK, No Reader) List Price: Sale Price: $6.36 You save: $13.63 (68%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product Descriptione SD High Capacity (SDHC) 4GB flash card is SanDisk's newest format and capacity SD card. SanDisk cards give you plenty of room to capture and store all your precious photos, safely and securely. Fast, and built to last, you can count on SanDisk cards to be ready when you are, every day... |
 Easy Presenter List Price: Sale Price: $33.62 You save: $27.66 (45%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionKeyspan by TrippLite. The Keyspan easy presenter provides complete PowerPoint and Keynote control, including audio control plus a laser pointer. |
 101 Quick and Easy Secrets for Using Your Digital Photographs, 1st Edition List Price: See Reviews For This Product DescriptionIf you own a digital camera and actively take pictures with it, you probably have a hard drive, memory card, or laptop filled with images that you keep meaning to do something with but never get around to... |
 J-Tech Digital Red Synthetic Leather Amazon Kindle 2 (Fits 6" Display, Kindle 2) E-Book Reader Carrying Protective Case Cover (Not Fits for Kindle 3) See Reviews For This Product DescriptionThe J-Tech Digital stylish case for Latest Generation Amazon Kindle is the ultimate for sophisticated on-the-go eReader users. Whether in the office, at a business meeting, or on the treadmill, this case provides refined and stylish protection of your Amazon Kindle 2... |
 Digital SLR Photography in Easy Steps List Price: Sale Price: $11.10 You save: $3.89 (26%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionIn terms of affordability, quality, and functionality, there has never been a better time to buy a digital SLR camera. With the help of this well-illustrated and easy-to-use guide, even those new to digital photography can achieve stunning results... |
 Canon E-P100 Easy Photo Pack (1335B001) List Price: Sale Price: $26.12 You save: $14.47 (36%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionEasy Photo-Pack - Ink and paper integrated cartridge - postcard size, color - 100 photos |
 EasyCAP USB 2.0 Audio/Video Capture/Surveillance Dongle List Price: Sale Price: $8.48 You save: $31.51 (79%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionDimensions: 3.54 in x 1.06 in x 0.55 in |
 Polder KSC-310-28 Easy Read Digital Glass Top Scale, Silver List Price: Sale Price: $35.92 You save: $12.07 (25%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionEasy-Read Digital Kitchen scale features extra large read out and sleek glass top. Weighing up to 7 lbs, this scale measures in .125 oz. Increments and boasts add n'weigh capability. Auto shut-off feature an added plus. |
 Roxio Easy VHS to DVD List Price: Sale Price: $31.99 You save: $27.96 (47%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionIt's a sad fact that treasured home movies shot on VHS, Hi8, and V8 tapes will degrade over time, eventually disappearing completely. Roxio Easy VHS to DVD makes it easy to preserve irreplaceable memories by transferring them to DVD to save and share for generations... |
